The BCIA + Registria Program
A turnkey product registration service for baby carriers and nursery products

Hello. I am Kristi Hayes Devlin, the Executive Director of The Baby Carrier Industry Alliance, and I’d like to tell you a little bit about our BCIA + Registria product registration program. This is an affordable product registration solution available to all of our manufacturer and importer members. It’s an important service, and one of our most popular membership benefits, because it makes a complex regulatory compliance rule much more accessible, especially to small manufacturers.
In general, what is the BCIA and Registria partnership? 
 It ensures that the product registration requirement of the US Consumer Product Safety Improvement Law is accessible to everybody, regardless of the size of your business. Whether you make 10 baby carriers a year or 10000, you are able to access this program. It’s affordable and sustainable even for the smallest businesses, but many mid-sized businesses also really appreciate utilizing this program because it makes maintaining the product registration services so much easier. 
Why is this partnership important for BCIA Members? 
This is an enhanced service designed for large corporations, but Registria has tailored it to our small business members, saving you from using very expensive alternatives
It improves the processing and delivery of registration data to members with is an easy to use web portal. This service is turnkey; everything is done for you. All that you have to do is attach the cards to your products. 
You have additional registration options available if you want to increase your rate of return. 
And again, this is a high tech solution designed for large volume producers. We are very lucky that Registria has agreed to work with us to provide this preferred pricing for BCIA members, without their normal setup fees to set up a new account, which can range up to $10,000.
Who is Registria? 
They’re all about customer journey innovation, and they are the gold standard for the consumer products industry, when it comes to product registrations and consumer engagement.
 What they say about themselves is “Our solutions modernized product registration for the juvenile industry, complying with CPSC standards.”
Those standards can be difficult to navigate and complex to read and enact.And on the bottom here, you’ll see some of the logos of the companies that work with Registria and utilize their services, including our organization.
If you’re not familiar with the Baby Carrier Industry Alliance, our goal is to support baby carrier innovation. Particularly, we’re making compliance available and accessible internationally, not just within the US, to all of our members who are manufacturers of baby carrier products, as well as working with educators and retail stores.

We are the only trade organization focused on baby carrier businesses.

We offer a variety of benefits to our members. We have compliance solutions, including one-on-one consultations. We have discounts on product testing and certain other things. We offer industry insights, as well as a members -only community with networking and other business supports.

At the bottom of the page here, you’ll see some of the member businesses that are currently engaged with the BCIA, and we have some really magnificent and knowledgeable and wonderful members within our network. We’re very fortunate.
Let’s look at the highlights of this particular solution.
What is the US requirement for baby carriers when it comes to product registration? Here is just a brief overview. 
The requirements include that you have to have a postage paid product registration card that is to be physically attached to the product. 
It has to be prefilled with the model number, your manufacturing date, etcetera. The CPSC does not want consumers to be transcribing this information from your product because they’re concerned about errors and complexity. Also, they want it to be easy so everyone registers their products. So, you need to have everything filled in except for the customer’s name, address, and other customer-specific information. 
There are stringent requirements for the layout and content of your product registration cards. This includes your text size, exactly what can, cannot, and must be written on the product registration cards, how the layout is designed, the thickness , and a variety of other factors. These requirements that are all laid out within the Consumer Product Safety Commission’s website. 
You have to maintain all product registrations and contact information for at least five years. 
 And, consumers must have an internet registration option of some kind available to them.
There are do it yourself solutions, of course. 
One alternative to our program is that you create, print, and add purchased stamps to your product registration cards for each product. If you are a small volume manufacturer, you might just wish to send out all of these product registration cards with stamps that you’ve purchased for the post office ahead of time, spending the money on postage whether or not the cards are returned. 
You can also obtain and maintain the necessary permits yourself for prepaid postage, annual fees, manage your own PO Box, and take care of all of the different registration permits and hoops to manage your own product registration. 
You can manually enter and maintain all of your own product registrations and figure out your Or you can utilize a third-party company yourself, such as Registria. Their setup fees start around $8000 if you wish to work with them directly.
The BCIA & Registria solution, though, is more accessible and very, very easy. It’s turnkey — everything has been done for you. 
Registria will manage your paper registration card program for you, as well as your digital registrations. There are no monthly maintenance fees as long as you remain a member of the BCIA and of this program. You must maintain your BCIA Membership in order to be eligible for this program. It is something that we have specifically negotiated exclusively for our members, and there’s nothing else like it currently on the marketplace. It’s important to note that if your BCIA membership lapses, you will fall out of compliance with US law. 
We have a done-for-you product registration card. You can fill that in with your own information easily through our PDF template and print the cards yourself in bulk. We also offer cards that are pre printed where you can just add your own information with stickers and labels or even with a pen if you have a very small volume. 
Registria takes care of the bulk mailing permit. They receive and process all of your product registration cards. There is absolutely nothing for you to do. You don’t handle the cards; you don’t have to maintain the data. 
Registria hosts your online product registration on their secure server, in line with all US regulations. 
·       All registration data is stored on secure servers. We do all the data entry. Registria has particular processes in place that ensure data accuracy. They provide a digital registration portal for your customers; a link where they can go online and register that complies with all CPSC requirements. You can obtain all your data using your secure login.
 
Everything is going to be entered into your account within four days of receiving the card. Then you can  use your login to access your data and all the reporting about it. You can download it as a CSV file and have access to that anytime you want – both the paper registration data and the online registration data. And again, it’s all stored securely on their remote servers and backed up and ready for you for that required five year period. 
You pay only a low per card fee to cover the postage and the processing of each card.
As of January 2024, that cost is $2 per product registration, whether it is digital or paper. 
Registria will bill you directly. Every quarter, you’ll get a bill. That bill only includes product registrations that are actually received and processed by Registria.
It does not include the cards that you put on your products – you are only billed when your customers have actually registered their product. 
At the higher membership levels, there’s an additional service called Photoregister that’s really fantastic. This service is available at no additional setup costs to qualifying members.
How do you enroll? It’s super duper easy. It’s a completely turnkey service from when they receive the mail to the final delivery of the customer file – in four days or less. Very straightforward. 
 So, first, you register your brand. You become a BCIA member, if you’re not already. You review the details of the program so you know what’s up, and once you’re enrolled in the BCIA & Registria program, our team at Registria will set your company up in their system. 
Once that’s done, and even before it’s done, you can attach the registration card to your products. You can either print your own using our template, or you can order blank cards from us. You enter all the required information, and you attach the card to your products. You can do this with a tagging gun or a clip or any other way, but it has to be physically attached to the product. 
The last step Registria takes care of. They deliver the data to you.
Their data hygiene is impeccable, which means very careful maintenance of the data and very clean data. It’s posted to your account daily, and you can search it via the registry or portal and export it to Excel.
What are the benefits to BCIA members? What are your next steps? Here’s a quick review: 
This is a modern product registration service available to all BCIA members. Regardless of the size of your company, the number of carriers that you sell, all BCIA manufacturer and importer members are eligible for this service.
It improves the processing and the delivery of the registration data. There’s an easy to use web portal, and, again, this requires nothing on your part, except simply registering for the program, and then attaching the cards to your carriers, and maintaining your BCIA annual membership. 
We’re going to maintain your online registration page, and then also, we have that mobile Photoregister service that’s available at certain levels. So that just increases your data quality and makes product registration easier. 
And lastly, the pricing for this service can’t be beat. 
This is such a great program. It’s actually one of the reasons why I founded the BCIA – because making this particular requirement work as small business owner was very overwhelming and complex for small manufacturers like I was when it was implemented in 2010. For some time, the BCIA managed this program on our own, but now we’re very fortunate to work with Registria, and to have access to their world-class service and methods and data maintenance. There’s an easy transition to using these services. Just the three quick steps that I went over with you.

You can go to baby carrier industry alliance dot org, learn about our member benefits to learn more, or e-mail me directly Director at baby carrier industry alliance dot org, with any questions or concerns, or to start the process.
 Again, my name is Kristi. I am the Executive Director of the Baby Care Industry Alliance, and I really hope to be working with you soon.