About Us

Our Mission

The Baby Carrier Industry Alliance exists to increase awareness of the value of quality baby carriers and to support those in the baby carrier industry. The BCIA was formed in 2010 as a 501(c)(6) corporation. As an alliance of industry leaders, the BCIA is organized to propagate standards across the industry, promote educational outreach, participate in research, and help small businesses comply with standards. We are passionate about babywearing and about the baby carrier industry. Everyone on the board has been or is a babywearing business owner or educator (or both!). We know how hard you all work on your business or as educators teaching others how to carry their children. Many of us started our businesses at our kitchen tables (and some of us still work from home). It is our goal to serve the needs of babywearing businesses and educators, both large and small.

Board of Directors

Britt Pegan

Britt Pegan

CHAIR (2010-2017)

Milkface Nursingwear, Inc., CAN

Joanna McNeilly

Joanna McNeilly

STRATEGIC PLANNING COMMUNICATIONS CHAIR (2010-2016)

Center for Babywearing Studies, US

Diana Mateescu

Diana Mateescu

SPECIAL PROJECTS (2016-2019)

Poarta-Ma!, ROMANIA

Arie Brentnall-Compton

Arie Brentnall-Compton

VICE-CHAIR (2010-2016)

Canadian Babywearing School¸CAN

Rachel Ullman

Rachel Ullman

COMMUNICATIONS COMMITTEE (2015-2018)

Quirky Baby, US

Tiffany Leonard

Tiffany Leonard

MEMBERSHIP CHAIR (2012-2015)

Wrapped Baby, US

Rochelle Price

Rochelle Price

ASTM COMMITTEE CHAIR (2010-present)

Precision Concepts/SlingRings, US

Matt Glaves

Matt Glaves

SECRETARY (2015-2018)

5 Minute Recess/Smitten, US

Vinod Samuel

Vinod Samuel

COMMUNICATIONS COMMITTEE (2016-2019)

myheartcreative, US

Christine Kininmonth

Christine Kininmonth

AUSTRALIAN ISSUES CHAIR (2014-2017)

Fertile Mind, Pty. Ltd., AUS

Beth Warrell-Leistensnider

Beth Warrell-Leistensnider

BOARD DEVELOPMENT CHAIR (2010-2018)

Catbird Baby, US

Susan Gmeiner

Susan Gmeiner

TREASURER (2010-2016)

Maya Wrap, Inc., US

Daniel Lucas

Daniel Lucas

UK COMMITTEE (2011-2017)

We Made Me, UK

Kit Jenkins

Kit Jenkins

FINANCE COMMITTEE (2016-2019)

The Carrying On Project, US

Staff

Linnea Catalan

Linnea Catalan

Executive Director (2012-present)

Nadine Hylton-Morris

Nadine Hylton-Morris

Membership Co-ordinator (2016-present)

Organizational History

The babywearing industry has grown tremendously over the past decade. While there are certainly well-loved, quality brands of baby carriers that have been with us for yearss, many of the available babywearing products today are being produced by companies that began within the past ten–or even five–years. While there are organizations in existence that represent the broader needs of companies engaged in manufacturing products for the juvenile market, no one organization served the needs of those who make or sell to consumers, or who educate them about how to use baby carriers. Kristi Hayes-Devlin felt strongly that such an organization was vital to the continued health and growth of the industry, and so she decided to formally incorporate the BCIA. Along with 12 other founding members, Hayes-Devlin launched the BCIA in July 2010.

Vesta Garcia, then Executive Director of the BCIA, first approached ASTM International about the creation of a voluntary sling standard in 2007. In additional to Hayes-Devlin and Garcia, several other board members have been instrumental in working towards the creation of a sling safety standard, including Kristen DeRocha (former CEO of Hotslings and former Chair of the ASTM Sling Subcommittee) and Rochelle Price (current Chair of the ASTM Sling Subcommittee). BCIA looks forward to continued growth as we serve as advocates for members of the baby carrier industry.

Founding Board Members

Kristen DeRocha, formerly of Hotslings (USA), (2010-2011)
Susan GmeinerMaya Wrap (USA), (2010)
Mark MillerBaby Holdings, Inc (USA), (2010-2011)
Kurt and Beate FromeChildrens Needs (USA), (2010-2011)
Hamilton and Melissa RadcliffeTogetherBe (USA), (2010-2011)
Kristi Hayes-DevlinGypsy Mama, LLC (USA)
Beth LeistensniderCatbird Baby (USA)
Britt PeganMilkface Nursingwear Inc (CA)
Arie Brentnall-ComptonTadpoles & Butterflies (CA)
Jan HeirtzlerSleeping Baby Productions (USA)
Joanna McNeillySperanza Enterprises (USA)
Paul and Rochelle PriceSlingRings (USA)