The Baby Carrier Industry Alliance is here for you
The BCIA is the only trade organization dedicated to babywearing professionals. No matter what size your business is, we have solutions and support for you.
The BCIA exists to support baby carrier innovation and the practice of babywearing. As the only trade organization dedicated to babywearing professionals, we have solutions and support for you, no matter what size your business is. We are here to help you ensure all families can find a carrier that works for them, including access to a babywearing education and a wide variety of carrier designs and styles.
The BCIA works with government organizations, attorneys, labs, and leading carrier experts around the world to help you stay up to date on research, regulatory changes and requirements, and the latest insights into baby carriers and babywearing work.
Our Story
In 2010, the US baby carrier industry underwent a huge transition. The passage of the CPSIA law created mandatory standards for slings and carriers, a requirement for prepaid product registration cards, and more.
Kitchen table and mid-sized manufacturers, along with retail stores, educators, and other professionals came together to share resources so they could meet these new requirements and continue to thrive.
Since then, the BCIA has become known as a leader in the baby carrier business. We serve our members through popular programs such as our keystone product registration program, product compliance support, and support of professionals and organizations.
Our extensive, babywearing-specific resources coupled with our community and business-building support help our members succeed from product launch and beyond. Many of our members are consultants within the baby carrier space who provide education and services to babywearing businesses, making it easier for experts and brands to connect.
Visit one of our free events to learn more about what we do, or learn more about membership in the Baby Carrier Industry Alliance to see what we can do for you.
Our Mission
Our mission is to encourage innovation in the baby carrier marketplace and accessibility to babywearing across the globe. We support brands and professionals by:
- involvement in international standards-writing processes
- making regulations easier to understand and attain
- sharing the most current research and data about baby carriers and the practice of babywearing
- offering a vibrant community of professionals
- connecting members with information and services that help their businesses thrive
Our Values
The safest place for infants is under the direct supervision of their caregivers. Baby carriers and babywearing facilitate such supervision. Therefore, we endeavor to support the development of baby carriers and access to organized babywearing education.
The BCIA is committed to welcoming and supporting people of all backgrounds, irrespective of age, sex, orientation, gender identification, race, ethnic background, religion or abilities.
Meet the Board
United States
Kristi Hayes-Devlin
BCIA Executive Director and Board Chair
(2010-present)
United States
Melissa Macleod
Board Treasurer
(2023-2026)
United States
Sarah Zinn
Board Secretary
(2025-2028)
Romania
Diana Mateescu
Board Member
EU Liason
(2016-2027)
Canada
Allie Dennis
Board Member (2025-2028)
Germany
Tina Hoffmann
Board Member (2018-2027)
Netherlands
Geta Rasciuc
Board Member
(2025-2028)
United States
Allie Vella
Board Member
(2019-2026)
Here’s what others have to say
My experience has been amazing. At first I was super intimidated about fulfilling all of the legal requirements around baby carrier regulations. I cannot express how helpful the BCIA has been in helping me understand CPSC regulations for my wraps and assisting me EVERY step of the way through labels, instructional material, testing and compliance certificates. I had a lot of questions come up along the way. Between the excellent information on the BCIA website and the personal assistance through email and over the phone, I was practically guaranteed success.
As a fairly new industry member, having to navigate through the extensive and specific compliance requirements can be extremely daunting and quickly “take the wind out of your sails. The level of knowledge and information provided to me was invaluable and a key factor in the success of my pullover baby wrap carrier. It is very reassuring to have a professional “body” to help support the babywearing industry by offering updated resources, discounts, education, and information on the current state of the industry. THANK YOU, THANK YOU, a thousand times THANK YOU for everything you have done to support me and my business.
