We are pleased to share the 2025 annual report with you in a new quick-read visual format! You can download a .pdf of the report or you can scroll down to read the text within the body of this blog post.
BCIA Annual report 2025
Message from the director
Wow! What a full and wonderful year! It has been a joy to welcome new members and connect with so many of you over the past 12 months.
When I founded the BCIA in 2010, I owned a small wrap business. The compliance landscape for carriers was changing rapidly. My colleagues and I knew that as very small businesses, we needed to work together to navigate all the changes.
This year marks our 15th anniversary – 15 years of ensuring families have access to babywearing education and a wide variety of comfortable, safe products to help them carry their little ones. I’m thrilled to be here sharing it with you.
22 Member countries
Asia
- India
- Indonesia
- Israel
- Israel
- Singapore
- Turkey
Europe
- Bulgaria
- Czech Republic
- Finland
- Germany
- Hungary
- Italy
- Netherlands
- Poland
- Romania
- Switzerland
- United Kingdom
North America
- Canada
- Dominican Republic
- United States
Oceania
- Australia
- New Zealand
South America
- Chile
Year in review
These are the topics and resources our members found the greatest value in over the past 12 months:
- General Product Safety Regulation for the EU
- Updates to the US Soft Carrier standard
- Product labels and templates
- BCIA & Registria Product Registration Program
- Babywearing Industry Roundtable
- BCIA Education Committee
2024-2025 Team
Kristi Hayes-Devlin | US — Founder, Director & Board Chairwoman
- Subcommittee chair, ASTM F2907
- Babywearing educator
- Founder, former owner of Wrapsody
Rachel Batiste | US — Digital Marketing Specialist
Allie Vella | US — Board Secretary
- Brand Marketing Associate Director for Ergo Baby
Melissa Macleod | US — Board Treasurer
- Operations Manager for Wildbird
Diana Mateescu | Romania — Board Member and CEN Liason
- Babywearing educator
- Owner, PoartoMa
Tina Hoffmann | Germany — Board Member
- Owner of Didymos
Rebecca Grove | Canada — Board Member
- Owner of Grove Family Care
- Babywearing and Postpartum Educator
Budget: 2025-2026 FY
Income
- Membership – 67.9%
- Services – 28.5%
- Products – 3.3%
Expense
- Executive fees – 64.3%
- Travel and events – 25.7%
- Office – 8.8%
2026: Looking forward
Our board is excited to grow together as an industry in 2026! In the past 18 months, many of our members have experienced increased sales, suggesting our industry is finally recovering from the COVID slump. Several of you moved to a higher membership tier, allowing us to do more work on your behalf. Thank you for your support!
We will continue to stand beside you as we all face new global challenges in the coming year. In developing our 2026 strategic plan, our board looked at several key factors:
- Member requests for more education and connection
- Global events and the shifting regulatory landscapes
- The rising costs of doing business and increased needs of our members
Public outreach
Our board as well as our members were deeply impacted by the release of a coroner’s report in London. In response, we’ve pledged to focus on several public safety initatives in the coming year:
- Continued involvement with the CEN and ASTM committees to hone and promulgate evidence-based standards. Available data shows these standards have been effective at reducing adverse incidents in carriers and other nursery products.
- Partner with nonprofits and health organizations to create to promote babywearing safety initiatives
- Create additional educational opportunities for members around safety messaging, instructional materials, etc.
- Increase direct-to-consumer outreach around positioning in soft carriers, slings, and other nursery products
- Distribute “Visible and Kissable” brochures to promote infant airway safety
Member resources and opportunities
You can look forward to more of the following resources and opportunities:
- Webinars on a variety of topics
- Opportunities for networking and volunteering
- Educational partnerships
- Sponsorship options
- Additional formats for utilizing your member resources
Get involved
BCIA membership is better when you are active in the organization!
- Join our monthly Roundtable talks
- Join or lead a committee
- Create conversations in our Facebook group
- Share a meal or a coffee with us at any of the events we attend
- Help us expand our discount program