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Be Unforgettable: Better Branding for Babywearing Businesses

October 5, 2022 @ 8:00 am 9:00 am EDT

Assorted colorful papers and swatches suggest better branding for babywearing
What are 3 words that describe your brand? How do you want your customers to feel when they enter your store or land on your website? If you are a baby carrier brand, baby carrier retailer, manufacturer, or babywearing educator, join us to create unforgettable babywearing brands! RSVP today for the BCIA “Better Branding” online webinar featuring Director Kristi Hayes-Devlin who will share her expertise on creating an unforgettable experience for your customers and generate a fierce fandom around your brand.

About Kristi Hayes-Devlin

Kristi Hayes-Devlin, founding member of the Baby Carrier Industry Alliance (BCIA) and owner of Gypsy Mama LLC, is an expert in baby carrier manufacturing, safety standards, marketing strategy and business growth.The babywearing industry has grown tremendously over the past decade. While there are certainly well-loved, quality brands of baby carriers that have been with us for years, many of the available babywearing products today are being produced by companies that began within the past ten–or even five–years. While there are organizations in existence that represent the broader needs of companies engaged in manufacturing products for the juvenile market, no one organization served the needs of those who make or sell to consumers, or who educate them about how to use baby carriers. Kristi Hayes-Devlin felt strongly that such an organization was vital to the continued health and growth of the industry, and so she decided to formally incorporate the BCIA. Along with 12 other founding members, Hayes-Devlin launched the BCIA in July 2010.***To join the webinar, follow this link:


October 5, 2022
8:00 am – 9:00 am EDT
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